Protocol and Business Etiquette – Intermediate

Protocol & Business Etiquette:  Intermediate Training Programme

When the delegates have completed the study units, they will be able to:


Protocol and Etiquette - Definitions:
  • Understand and define Protocol and Business etiquette
  • Describe the similarities and differences between Protocol and Etiquette
  • List the characteristics of Protocol
  • Understand the structure of the SA Government
  • Understand the South African Table of Precedence (Seniority in Country)
  • Be able to determine seniority of officials within the same rubric
  • Be able to apply seniority to the following areas:
    • Conference Plan
    • Formal and Informal Lunches/ Dinners
    • Photo Plans
    • Flag Plans
    • Signing Ceremonie
National Symbols:
  • Name and correctly identify the South African national symbols
  • Know and apply the protocol principles relating to the use of the SA National Flag
  • Know and apply the protocol principles relating to the use of the National Anthem in respect of : When to use the
  • National Anthem, how to show respect for the anthem
  • Interpret the symbolism of the National Coat of Arms
  • Understand and implement the guidelines for the display of official photographs 
Forms of Address:
  • Use the correct spoken forms of address
  • Use the correct written forms of address (including letter salutations and endings)
  • Forms of address on envelopes and invitations
  • Apply the rules for forms of address
  • Indicate decorations correctly in written forms of address
  • Understand the basic principles of body language
  • Know the principles for doing introductions in both the social and professional environment
  • Perform introductions correctly
  • Introduce him-herself correctly
  • Explain the theory of introductions
Business Etiquette:
  • Know and apply the principles of professional behaviour
  • Know and apply the principles of professional dress
  • Apply correct telephone etiquette
  • Know and apply the rules of successful hosting
  • Dine with confidence, applying dining etiquette
  • Use business cards correctly
  • Apply the principles of etiquette to conduct meetings professionally
  • Design of Invitations – cards, letters, etc
Cultural Flexibility / Contexting:
  • Explain the Cultural Contexting model of Rosch and Segler
  • Differentiate between High and Low context cultures
  • Interpret the contexting model and apply it to the different countries
  • Place cultures in context based on the following principles:
    • Personal / Professional business relationships
    • Communication, law and contracts
    • Non-verbal communication
    • Face saving
    • Gift giving
    • Uncertainty avoidance